The Real Estate Marketing Influencers of 2017
Seth Price is a digital marketing veteran with a successful track record. He was one of the first employees at Placester and was able to help it grow to become the successful company that it is today.
He is also a regular contributor on Inman, Placester's blog and on the Huffington Post. We recommend listening to his free podcast on Itunes, it's full of useful tips and is a great way to turn your daily jog into a marketing crash course.
Justin Kerby and Jordan Scheltgen are the founders of CAVE Social, a dynamic digital marketing agency with offices in Toronto, Vancouver and Fort Lauderdale. Passionate about digital marketing, their knowledge of social and content marketing is impressive.
Whether it is through their company's blog or their articles featured on Inman and Adweek, I guarantee it, you will learn more than one trick. They also host a great show on Youtube called "In the cave". It's a fun way to stay up to date and learn more about digital marketing.
Facebook is probably the most effective social media platform when it comes to lead generation in real estate. Chris co-founded Curaytor, a company specialized in Facebook advertisting. I personally recommend visiting the company's blog as they provide in-depth articles about real estate marketing.
Besides his entrepreneurial endeavors, he is an award winning author and an authority when it comes to digital marketing and lead conversion. He is a speaker at a lot of different events throughout North America and an influencer to follow in the real estate industry.
Along with his company, Grant started the Local Leader Marketing System. He believes in the power of local marketing to help real estate agents. We discussed this approach several times on this blog and I couldn't agree more with him: local marketing is the way to go!
He is a regular contributor on Inman and his company's marketing blog also offers a lot of quality articles and tips. You can follow him on twitter for regular updates.
Vinny is the founder of an online marketing agency - that alone tells you that he knows what he's doing when it comes to digital marketing. What truly sets him apart is his amazing blog dedicated to real estate marketing.
Contrary to Inman or other paying sources, the content he offers is completely free. As a digital marketeer, I can assure you, you don't come across qualitative and free content every day.
Laura has more than 15 years of experience in real estate marketing. She founded her own marketing consultancy firm, worked for Inman and is now the VP of Industry and Strategic Development at RealSatisfied (acquired by Placester in 2016).
She is a speaker at industry events, is a famous real estate marketeer and contributed a lot on Inman. She is very active on Twitter and regularly shares articles and news about what's going on in real estate.
Jay Baer is a digital marketing strategist and customer service expert. He is a NY Times best-selling author and co-wrote "Youtility for Real Estate" with Erica Campbell Byrum.
You should definitely go over to the Convince & Convert Blogas it is an absolutely fantastic source of information for content marketing. He has a big following on Twitter and delivers daily tips and articles.
Along with his job at Stewart Title, Wade is a very active on his blog and on Youtube. He offers a lot of help and advice to real estate agents about marketing.
I recommend visiting his website: it's full of resourceful information and tips to help your real estate business with its online and offline marketing. He'll convince you to switch to Wordpress for your website. I couldn't agree more with him, it's one of the best website builders around!
You know social media is important, you know it can help your business but you're not sure exactly how to use it? I have one recommandation to give you: Follow Katie Lance!
She is recognised as one the top authorities for social media marketing in the real estate industry. She writes for Inman, the Huffington Post and hosts a weekly show on Youtube. How am I supposed to use Periscope again?
Andrew co-founded a public relations and marketing consultancy firm in London. Having worked with real estate heavy weights like BNP Paribas Real Estate, his 25 years of experience serves the real estate industry well.
Whether it is on Property Week or via his company's blog, he regularly shares interesting ideas for your real estate marketing. We recommend following him on Twitter or LinkedIn.
Stephen isn't new to the real estate industry. He previously worked for Realtor.com and now works for an innovative company specialized in video marketing.
He has an impressive online presence and is a frequent speaker at several real estate events. I'd recommend following him on Tiwtter for great video marketing tips.
Climb Real Estate is one of the most innovative and marketing oriented real estate brokerages that I've seen so far.
He started Climb Labs, a 'playground' for real estate technologies and marketing. They are working on the integration of innovative technologies to better serve their brokerage firm and ultimately their clients. I strongly recommend checking their blog as it is full of great articles and insightful information about the future of real estate marketing.
Jed is a serial entrepreneur with a passion for technology and marketing. He brought his talents to the real estate industry and is now the CEO of Adwerx, a company specialized in online advertising for real estate professionals.
He's been named to Inman's 2017 real estate influencers list and we are impatient to see what mark he is going to leave on real estate marketing. Adwerx's company blog is also worth following as they provide great tips.
Chelsea is extremely active in the real estate industry. She founded several groups and shows, namely: Chelschat™ Snapshow, Snappacklive and the Real Estate Mastermind Group.
She is better known for her social media skills. She is a contributor on Inman and can be seen as the industry top expert for Snapchat. I really recommend following her on Twitter where she shares great articles about marketing. Don't forget to also add her on Snapchat.
Berenice Ross, P.H.D, is the top real estate coach in America according to Inman. With 30 years of experience in the industry, several published books, regular articles written and speeches delivered, she has become one of the top influencers in the real estate industry.
Her articles about real estate marketing are always very insightful. Whether it is for marketing, innovation or technology, it's definitely worth following her on social media.
Marci James has great experience in real estate marketing. She currently works for Realtor.com and is a frequent speaker at various industry events. She is passionate about sharing tech and marketing tips with real estate agents.
One more reason to follow her: she shares articles regularly on her Twitter account.
When someone says "The Dude", the famous Cohen Brother's movie will probably pop in your mind. But when it comes to real estate marketing, you should think about Mike Cuvas!
He redefined the role of a real estate agent by understanding one thing: the real estate pro's of the future are marketeers. On his website he offers a lot of great content, trainings and videos to help you with your marketing. The great thing is that he applies his tips to his own real estate business - which makes it all the more relatable.
This creative brand and marketing agency is helping many real estate professionals with their marketing. They excel at understanding the values and identity of their clients to come up with creative designs, ads, stories and branding.
They have a great blog that I strongly recommend following.
They stay away from the traditional straightforward or technical way of approaching marketing by mastering the art of storytelling. It's refreshing and something the real estate industry needs.
Before working for the New York Times, Matthew was the director of interactive product & marketing at the Corcoran group. He used to be a regular contributor on Inman and his knowledge about real estate marketing and tech (which go hand in hand nowadays) is impressive.
He still speaks at events (such as Inman Connect) and has an impressive network in the industry. Given his current role, knowledge and experience, he is an influencer to follow when it comes to real estate marketing.
Jeff is the founder of a company specialised in providing trainings and consultancy with a focus on real estate technology. He is a regular speaker at various real estate events across the United States, including Inman Connect and NAR Tech Edge.
He is a passionate speaker with very interesting insights on technology and innovation. I strongly recommend following him on twitter for regular updates and tips.
Morgan Carey is a successful Entrepreneur who founded Real Estate Webmasters, a company specialised in web development and web marketing for real estate professionals.
He is a renowned for his knowledge of SEO and is a sought-after speaker.In addition to this, he is also a marketing consultant for famous brokerage firms and regularly writes on his company's blog. His articles are always a great read.
Tara is a marketeer and successful blogger that specializes in real estate and e-commerce marketing. She regularly writes about marketing strategies and gives tips on her vibrant blog. She is also very active on her Youtube Channel.
I strongly recommend following her on twitter as you'll receive a lot of great articles on your feed.
Emile is a licensed New York City real estate agent with an impressive knowledge of real estate marketing and new technologies. He now works for Fit Small Business as a marketing and sales analyst.
He is also a staff writer on the company's amazing blog where he regularly writes great articles about real estate marketing and industry tips. We strongly recommend following his work, it's very insightful!
