The 6 Marketing Tools you need

1) Sniply - Sharing articles to convert.

Sniply is a great marketing tool that allows you to add a call-to-action to the pages (articles, websites or news) you share on social media.

Call-to-action: "Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call Now," or (on Internet) "Click Here."" - Business Dictionary

Do you use social media to reach out to potential customers? Whether it is on Facebook, Twitter or LinkedIn, sharing articles is a great way to engage an audience, share relevant news and set yourself as an expert in a specific field.

Unless you are only sharing articles from your own blog, it can sometimes feel not as impactful as you wished. After all, what's the point in doing all that if it doesn't have a positive impact for your business?

Now, don't get me wrong, sharing on social media is crucial nowadays. But with Sniply, it can even be more impactful! Here's how it works:

This marketing tool allows you to add a little call-to-action to the bottom of the page you shared. Like in the example below:

Of course at Drawbotics we don't sell homes (we are real estate marketing specialists), but it's a good example for your brokerage firm. Imagine you have a real estate business in New-York. This article from Time Out is perfect to share on social media. With Sniply you can add a relevant call to action, redirecting to your website (and therefore your listings in New-York).

Oh, and did I mention the best part? It's free. Of course you can always upgrade to other paying plans.

2) Canva - Create perfect designs.

We've already mentioned this tool several times in other articles, but there is a good reason for that, Canva is an amazing marketing tool.

Free and easy to use thanks to a great drag and drop system, you won't need to learn how to use photoshop. Here is a little recording to show you how easy it is to create original and good looking content.

Of course you can also upload your own images if you want. There are a lot of possibilities. They even give you great templates to create social media posts, Facebook covers, magazines and much more.

Having beautiful images for your posts is crucial. People are simply more likely to share great looking content. So here is an extra little tip to combine with Canva. Head out to Unsplash, it is an amazing library of free high definition images. No, I didn't make a spelling mistake, it is indeed completely free, even for commercial use.

3) The CoSchedule Headline Analyzer - Write headlines that drive traffic.

What is a headline analyzer? And more importantly: why do you need it?

This free marketing tool allows you to analyze the headlines you use for your e-mails, social messages and blog articles. The goal is to check and improve them to make your content as attractive as possible. It is proven: great headlines lead to more shares and therefore more leads. It's simple math.

In short, this tool analyzes the grammar, structure, wording and length of your headline to give it an overall score. For example, the more "emotional and powerful", the better.

Let's put my headline to the test:

65 is actually a decent score. You don't only get a simple grade, you also receive more information about the keywords you choose, the length and overall sentiment.

4) Peek - Record a website visitor.

Just like Camille said in her amazing series Sell This Millennial a House

"Similarly to a first face-to-face introduction to your clients, your webpage will be the initial medium through which your leads will meet you."

Your website is extremely important and it is crucial to make sure your visitors have a good experience. Once you have a lead, you wouldn't want to loose him due to a bad first impression. Peek allows you to have a free recording of a visitor.

If you want to get a more complete analysis, with unlimited recordings, mouse interactions and see where the eventual problems are, I recommend using Mouseflow. It isn't free though.

5) Buzzsumo - What are people sharing?

Buzzsumo is a marketing tool that allows you to analyze content based on a certain topic, person or company. The great thing about this tool is that you can see what is trending, what people are talking about and sharing.

For example if you type in the search bar: "Real Estate Agent", you will find out what articles or videos related to that subject are being shared. And also spy on your competitors, but let's keep that a secret...

It's the perfect way to make sure the content you are sharing and creating is relevant. It's also a great tool to use in combination with Sniply. Find the most shared piece of content, attach a call-to-action and join the buzz. You'd be surprised by the amount of visitors you can attract that way...

6) Quick Sprout - Analyze your website and grow it

It's an age old question: what can you improve on your website to grow your traffic?

Quick Sprout created an amazing free tool to answer that question. All you have to do is enter your website url (make sure it is linked to google analytics). The major problems will be highlighted along with actionable tasks to solve them. What more can you really ask for?

There are many other free tools you can use for your real estate marketing. For example SEO audit tools. I'd be happy to discuss about it more extensively in the comments. So make sure you tell us what you think, and which tools you use.